forced diversity in advertising

And there absolutely is a reason that interracial couples are being propagated as a black man and white woman. I totally agree with you. . Zach Van Arsdale By Fernanda Galan | November 8, 2021 | 9:30pm MST What most on this blog are discussing is why for-profit companies believe they should misrepresent their target customers. For now, the only thing equitable about all this is how equally insulting it is to everyone. Hes worried about missing his bubble bath and pedicure. Multiracial images. But nothing will change the culture until it happens from within. It seems the same to me as a pregnant male having a baby. . Your article was on the top page of my search but it was on DDG. Sixty percent of American consumers consider diversity in advertising to be important and a further 40% have turned away from brands they felt weren't inclusive in their advertising. Multiracial images have long been used by advertisers, but the current version exploded onto billboards and magazine ads in the late 1980s, when United Colors of Bennetton ads . Thought it was just me till I saw these posts, I noticed it also after the divider Obama was in charge, think he still is, I dont buy any of the crap they advertise. My wife is Chinese and asks why there are no white and Asian couples. You will see a lot of these cheap videos on YouTube, or like those small screen pop-up videos that plague monetized food recipe blog/channels. Its the only way to get them to change, and it does work. Youre spot on Sharon its really sad to see that the woke/cancel culture society is promoting this rubbish on the Caucasian culture its far from reality and its only going to promote division within our society . find one blue eyed blonde male on tv or movies anymore. Take All Black Network for instance. But if they are patient enough, they will finally find this one I dont need to tell you that we live in a hyper-politically-correct society. Its the ad agencies and the companies they represent that infuriate me, not any demographic of Americans. Start by consulting diverse communities through surveys, advisory or focus groups to understand their concerns or perspectives on a given topic. The culture is rife with this stuff now . Just last week, I read an article about how Hollywoods woke movie-makers are starting to notice that their films are bombing. its almost exclusively black man and white or Asian woman. In fact, I believe that *most* people notice the out-of-whack representation in todays TV commercials. are flooded with open borders watering down the natives. If you find it annoying, its because its not representative of reality. https://en.wikipedia.org/wiki/Man This is hard to explain as the Asian population is larger in UK. Again, youre not racist just observant. But again like me, their assets were all in their land. And Asian-White couples should be far less numerous than black-white couples given that blacks outnumber Asians 3 to 1. Thanks for bringing the facts. Im sure people watching us from other countries have to be like wtf??. You are far from alone, Bob. You cant change chromosomes. Id love to hear an actual black persons take on the representation of black people in TV commercials. To a black person, diversity means adding black people. And even further, every time a black person is shot by a policeman (white or black), the media and the black community goes into hysteria. The problem isnt racism, its woke-ism. Be loud! Sad. Of course, when I searched with Google for this, nothing would show up. LIke you, Ive also heard that many black (nah, screw AP) women are absolutely NOT okay with seeing black men with white women, whether its in TV commercials or in real life. I dont hear white people complaining about that. It basically said ALL WHITES ARE RACIST. Quite a few brands have been making a point in recent years to show more natural-looking women in body-inclusive advertising. factswhich the left say is RACISM and they hate facts: As you can see, you are hardly alone. 61% of Americans find diversity in advertising important. His presence was a sign, so the argument goes, that the movie's creators had clear left-liberal . The rich profit from the loss of our young. may have complained about the fitness ads. This is not authentic. Whatever the reason for it, white males are the bungling idiots of the ad world, just as theyve been for years and will continue to be for as long as the culture deems them toxic. Having said all of that, I would be very hesitant to point that out to Delta for concerns about being labeled as a racist. We are all bludgeoned in the face daily by this nonsense and I am bleeding profusely. I find the media, the big corps, anti-social media, etc., quite nauseating. I hope. If we want to avoid falling with them, we need to remain the voices of reason and sanity in society. This is, of course, assuming that advertisers bother to portray white men at all. I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. I truthfully never paid much attention to skin color and such, but now I am seriously starting to resent the fact that it appears 90% of the people in commercials are black. . Good comment, ARG. But when a black man (also most likely on psych drugs) does the same thing, somehow his race and toxic masculinity are never mentioned. Hollywood is not making art at all anymoreits all social engineering propaganda. This is an expansion on the magic negro trope. Whats racist is the over representation of minorities in tv now. Blacks have failed to adopt the mentality that they are American men and women but instead keep pushing the notion that society owes them something. Get woke, go broke appears to be ramping up as the culture war boils over. There are over 80 commercials currently airing that feature black male white females in romantic relationships. . Its been part of this country for 200 years even Lincoln first proposed sending blacks back across the water but decided not to because it was going to be too expensive. Thanks for speaking up, Jake. . Yes, being a blonde haired man, Ive noticed that too. Ive wanted to ask a black person if they dont just feel really insulted by all this. This is not about money, or placating the woke mania. I was brought up to love everyone, but enough of these commercials. As a guy who runs a blog focused on advertising, I feel compelled to follow the social media accounts of industry trade publications such as Ad Age, Adweek, and Digiday. This country is so much in the toilet right now. Why is the white guy always the buffoon and the Hispanics (if they appear) always the low-level employee showing the rich black executive to her car? Its like a masturbatory fantasy for some people. Its baked into our being. Modern Disney loves her plan! In many ways, the need for diversity in advertising is a numbers game. 59% of people say they are more loyal to brands that stand for diversity and inclusion in online advertising. In the meantime, theyre all probably laughing themselves silly watching race-obsessed white people trip all over themselves to make commercials that make white people feel less guilty about being white. Representation in advertising had already started to become untethered from reality prior to August 2014, when the Ferguson, Missouri riots erupted following the fatal shooting of Michael Brown by officer Darren Wilson. The need to check boxes has destroyed any sense of creativity within our culture. If I lived in Pakistan, I wouldnt expect Christmas decorations to have equal weight with Ramadan. For instance, when men are in ads they are in the periphery unless its a couple then its a black male and a white woman. This diversity crap has to end but it seems to be caused by companies so they promote ethnic groups in fear of retaliation that they are not representing other communities. There is something very disturbing about the emasculated effeminate girl men being pushed in our society. To amend your preferences you can visit "Cookie Settings" at the bottom of the website. You are exactly right that advertisers are concerned about violence and how loud they are, that explains why the majority of commercials are full of black people and not anywhere near as many Hispanics/Asians. And third, inner city public school systems are often limited by teachers unions. As a former marketing communications professional I had enough trouble stomaching the advertising industrys dogmatism even 10 years ago. I dont know whats coming over me. All of the Big Tech companies are woke, and Microsoft goes out of its way to make its politics obvious. Published on February 05, 2021. 10 reasons why people hate TV commercials in 2023 (in no particular order) 1. A digital billboard in Times Square lights. Anything goes now.save for Christmas that is. I cant believe I found this article having recognized the basis of your article for years. The squeaky wheel always gets the grease. No wonder black fatigue is becoming a thing. And most of it is due to the monolithic multinational corporations and their greed for two synonymous and interchangeable terms money and power. While 10% of all new marriages are interracial, only 1% are black/white marriages. I bet Im not alone.and the funny thing is, I am not a straight White male. Period. I was astounded at what had happened to tv since my last road trip. And youre right. I noticed in my travels thru the UK and Western Europe it seems people there really are into Arabs and Moroccan, Home TV Ad Reviews About Contact Hire Me for Copywriting Subscribe Privacy Policy. What a sad missed opportunity for brands and advertisers whose money and messages have so much potential power to show the best in all of us and celebrate the things that make our cultures special while bringing us all closer in our common love for a brand. . I also was curious if others were noticing the same phenomenon. Its because Europeans do not operate advertising agencies or movie studios. Its nice to see that others also notice and disapprove. Not one white male in the signage. LGBQT. Look at the article Whiteness is a Pandemic. All this black advertising and also black programming has truly gotten out of hand. Thank God there is a voice of reason on the net. Hoping all this social engineering crap, which people like I associate with can see right through, backfires on all these idiots. We have all forgotten that the fall of the Roman Empire, and every great civilization that has risen and fallen, was the result of sexual deviation and perversion. See all Cranky ad reviews | Go back to blog home page | Subscribe for free. Who built this country? The sad part is, as you said, seeing this absurd over-representation of black people day in and day out begins to do more than just annoy after a while. I completely agree with everything in the article. And I am CONVINCED this is due to SPECIAL INTEREST GROUPS and PACs and ACTIVISTS. Interracial couples are 10% of all new marriages, which is material. Remember the Starbucks red cup debacle from a few years back? Todays brands and advertising agencies are very concerned about representation in TV commercials and most do have good intentions. Regardless of the intent these commercials are making white Americans over 40 feel disenfranchised. I love this comment. To your point, I turned on Netflix the other day and literally EVERY promotional image in the suggested movies list was filled with nonwhite faces. and many references to the over-representation of Black actors in advertising (which I have noticed), but neither you nor anyone who has commented has given the percentage of commercials employing black actors. Im not talking about changing demographics. In some cities, the best and newest YMCAs are in mostly black neighborhoods. I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. I once attended a womens networking event that featured the male mayor of the city as its keynote speaker. Even at that age, consumers can tell when a brand is being opportunistic versus truly being committed to a cause or community. And I certainly find it curious how everything has exploded all at once. That seems to be the only recourse we have left. If I had to sum up the answer in three words, I would have to say fear, guilt, and social justice.. as racists. Also almost never see Asians either. Read Fahrenheit 454 and get a prophetic view of this, complete with prophesies of cancel culture and disinformation control, as well as the complete dumbing down of the population the parlor room entertainment wall i.e., TV shows of complete idiocy. It would be more accurate to describe the situation as a forced lack of diversity being stripped away over time as media companies seek larger profits. This is planned cultural change to foment divisionand it seems to be working well for them. Between the low-IQ programs, terrible commercials, and fake corporate news, there isnt much to watch anymore on the old boob tube. I am constantly hearing the phrase Black Power, Brown Power. They call out white privilege for those who have higher Motivational Values. Decades of political-correctness conditioning and propaganda have successfully programmed many white Americans to fear that they are racist, or that their perfectly reasonable questions and concerns are wrongheaded and rooted in racism. See, Robert, I think you should have asked me to tackle this subject anyway. This is the Kalergi Plan and the Frankfurt School opperating at full speed ahead. I perfectly see Michelle FHs point she is correct, absolutely. Could it be the NHL is overwhelmingly white because of demographics, history, and lifestyle choices in large part? Hi, James! Exactly! Sorry it does not even out to put mostly blacks in front of the camera while keeping the behind the camera jobs for whites Except for a few superstar talents, people in front of the camera make less long term and have short careers compared to people behind it. Depends what you define racism as. Yep I am surprised that was not mentioned in the article. I never wanted to have a baby and wanted stuffed cats instead of dolls. I got rid if my idiot box thirty years ago, and have not set foot in a cinema in forty two years. Fortunately, the topic had been on my list for a while and I swear it was you (or perhaps another Cranky reader) who was brave enough to broach the subject in one of the comments sections. First, the more brands jump on this bandwagon, the more they transmit a subconscious message of insincerity which leads to eroding trust. Yes, the erasure of strong male role models from American culture is absolutely intentional. Its great to have black people in commercials and shows and such but it is certainly not a representation of this country in terms of the amount of black people that are in commercials. I do not need to go outside in my front yard and scream to the world I AM GAY!!! I think what irks me about it is the people making the choices. 4. Someone should research who is actually creating these ads! Even Beyond just the ads, if black people make up 12% of the country why are there so many channels on Cable I counted 18 of them but had the word black when it came to the HBO and the Starz and Showtime movie Networks could you imagine if there was something anywhere on TV that was called White Entertainment or white HBO? Where I come from, the news has been doing that for years. I never use this word about Disney that Im about to because my mother taught me that it was a disgusting sexually connotated word that a lady would never say but you know, Disney SUCKS!!!! I dont post racist or incentive posts or replies, dont promote violent or Illegal activity, no abusive language or hate speech. . They are a reflection of a small fraction of modern America which is being conspicuously amplified to unrealistic proportions. Yes, I too believe this is an agenda for some, and not just in advertising, either. Reminds me of Hitler in the 1930s brainwashing the German population. Yes it is the Democrats doing this because all white people are racist. Not true. I blame them for many of societys ills. Youre right, Richey, theres definitely a feeling of fatigue setting in, and not just among whites. Most every person shown now has black or brown skin. Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. Its fine to be neutral. Im wondering what the solutions could be? Yes, the black family camping out in a tent in their back yard and cooking Smores together gave me a laugh, too. Forced diversity in marketing is often obvious and occasionally offensive. They always do the slow seeping of an idea into the culture, and then, at some point, go warp-speed. I CANT STAND IT! Which I wouldnt have a problem with if it didnt already seem that blacks feature in >50% of car commercials. Interesting observations, Linda. I doubt most have a problem with people of different backgrounds being represented. Its all such a bunch of crap because the WOKE folks have taken over. Gay Couple spends time together outdoors. It explains the Who, How, and Why of all these social issues. Even against Mr. Fuckerberg, who, at the very least, deserves an Atomic Wedgie the likes of which he hasnt seen since high school. Im constantly bombarded by tweets and posts lamenting the disenfranchisement of this gender or that racial group, and I rarely find any usable news or information to be had. I am just sick of all this CRAP being shoved down our throats. But even before that, we had the social justice movement which fostered entitlement in some groups and programmed so many young white people to feel guilty about being white. Yes, sir. Highly insulting. Forced diversity is contentious because vestiges of oppression, exclusion, and discrimination remain. Thank you. 8. Ive read that White male commercial actors are being dropped by Agents or not being able to secure representation because the employment opportunities for them are dwindling to almost nothing. https://marketing.extremereach.com/e/579431/sity-in-Ad-Creative-Report-pdf/k966yf/1408224246?h=4DDINhmtHixx1ZSmuRqbhiShJJxWVK69ptTc4Htvk. I could give hundreds of examples, but a couple of recent examples jump to mind. Man, this country is in the toilet now. No, I suggest you do a web search to find what you are looking for. Next time, bring an actual argument or shut it, please. so we dont realize how were the cattle. Gay couples have no business in shows aimed at three year olds. I dont care if you want to throw in a black family here and there on TV but leaving out all whites and other races for that matter, is not diversity! Yes, equity is paramount and we marketers should all strive to achieve it. What have we allowed the wicked and perverse among us to do to our poor boys? Its becoming like the Soviet Union where art creation was greatly restricted to party members and those who followed the narrow political agenda. If blm does not get their way, they burn down the cities. Clearly, this is a topic that people want to talk about. Instead of being objective purveyors of information, these companies selectively pick and choose the info we see based on their politics and agendas. this is NOT saying people of color are not smart, nor is it saying they are not nice people, intelligent, funny, and personable! Current science says the exact opposite, and more and more people are getting on the bandwagon with low carb diets + fasting until lunch to experience weight loss and better overall health ( me, reversed diabetes and down 60 lbs so far). So much truth here, especially in the fact that so many political, social, and religious agendas and conventional wisdom are driven by big-money corporations (Pfizer, anyone?). Perfectly coiffed. This is the new WOKE CULTURE we are dealing with right now. Id never have imagined youd ever catch me writing a screed such as this. The ANA asks you to accept cookies for performance, social media and advertising purposes. I dont see it, yet the advertising industry engages in constant self-flagellation over the lack of black workers. But a breakfast cereal company? 100% agree with your perspective. I disagree that slavery is Americas sin. People who dont know history dont know that slavery has been widely practiced throughout the world for centuries, and in fact, millennia. It exploits social-justice politics and transforms it into social-justice consumerism and ultimately, investor profit. (Thats what the report says, anyway. Hed also probably think 1/3 of relationships are interracial, 25% of people are LGBT, all white men are either evil or stupid, all women and PoC are virtuous and intelligent, etc. Love your post, Kinchan. This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. I agree wholeheartedly. 2. And the Asian mixes. For instance: the commercial for a deodorant applied to the butt-cheeks where the spokestool says Im not a mathematician but 5/10 is greater than 0/10. ~insipid. You raise a good point about female representation, Stephan. And the BIGGER and OLDER the ORGANIZATION, the MORE EXTREME their wants. What to do? Its the far left wing radical idiots that want to appease people of color. I have been calling these commercial actors as vaguely non-white, This way, the Ad execs avoid pigeon-holing any one raceoh, except the whites where the bearded dad is goofy and the rest of the white family are redheads. Now are the monoliths totally responsible for all of this? I wonder if I should write to the ad agencies. This is advertising (if you can call it that) at its worst. I am glad The Awakening is happening Im just worried that it might be too late. Katie Drews, Avenica, 12. I cant help wonder if there isnt some political manipulation going on here. As this was for all intents and purposes a manufactured generation raised on Disney Cumbaya, Sesame Street, anti-white propaganda, blatant feminism, rap and hip-hop culture, they have turned out precisely as intended. All men are demeaned in commercials and have been for a long time but especially Black men lately. I have been saying this for years. You drive by every day and dont notice it. There is positively an endgame to complete the destruction of the west underlying all of this. I often find myself questioning if the black people watching these commercials would really use this product or service. Thanks for sharing your comment and Im glad you liked the post. Copyright 2023 Association of National Advertisers-established in 1910. I am completely disappointed over everything happening. Its gotten so bad that I mute commercials, look the other way, or change the channel now. What about The China loving NBA or the NFL? Im starting to say words I never dreamed Id say a few years ago when I once again see these commercials. Im a white senior male and a retired electrical engineer. The problem is look at the actual news. I think youre right, Kris. Fathers Day is just around the corner so maybe you will see some realistic commercials this year but I doubt it. Right, who are very zen, too. And I am married to a black woman, so its not like I am against it, but it has gotten way past ridiculous at this point. And I have to remind myself, this is advertising were talking about. Its great to hear from someone with marketing knowledge who isnt drunk on the Kool-Aid. CTV Advertising Means Diversity. While I agree with most of the above comments, I feel the old mantra comes to mind follow the money.. Thank you for your candor, Elizabeth. According to a diversity study by the Institute of Practitioners in Advertising (2018), ethnic diversity within UK advertisement agencies is at its "highest recorded level". Not cancel culture. I can give you hundreds of examples of how demographics should work, but here are just a couple of them. Sometimes it is important to intentionally choose a diverse group, but keep the balance so you dont color-wash your efforts. At the last moment, the kids cross paths so that granddaughter goes to grandpa, and grandson goes to grandma (to bake cookies and make the beds, I suppose). And not created and shown exponentially more than they are present in the real world in order to enforce an agenda and brainwash the populace. And the media champion it. I am a somewhat older fellow, and looking back, single events and changes never seemed sinister. This is far from reality. TV is unwatchable now, its vile. Liberals. If you notice, the actors playing Bond have gotten shorter and less masculine over time. Using a boilerplate type letter will allow you to just change the name of the company versus writing dozens or hundreds of individual letters.
Yes, the Marxists and monolithic corporations are about to achieve their dystopian societies. Etc, etc Today, I dont understand what they are doing from a marketing perspective. Staying silent is part of how we got here in the first place. Theres a lot of that in Hollywoodin Die Hard you have the evil blonde bad guy. This group of people cant represent more than 4 or 5 percent but they seem to take up Al least 30 percent representation in TV commercials. Every single night, there is a shooting/homicide. They have many corporations with their HR divisions and advertising departments all drinking the Kool-Aid. The black pill truth, optimism is great but the reality is here. You would think that there were no white couples anymore left in the country or that they were trying to make sure that every white woman television commercials is in an obvious marriage or relationship with children with a black husband in the commercial yet in real America black fathers are the smallest percentage of those at home with their children as a family unit. Does it matter to them? Is this social engineering or some type of reparations for past indiscretions? (And Im just going to say it: Barack Obama, the so-called Great Uniter, did more to damage race relations in this country than any leader in my lifetime. Why are there commercials that mention the term baby daddy? Im actually socially liberal in many respects but I do have an issue with the Uber-woke accusing anyone who does not align 100% with their worldview as being an -ist or a -phobe, and marginalizing whites. Our culture now is for everyone to whine and fight anonymously online against each other whether its based on race, gender, age (those damn millennials), sexuality, etc. People are starting to hate them. Race as a tie breaker. Too bad for them, then, that thoughtful and measured comments like yours, and so many others on this page, prove emphatically that we are not. Bang on, Dennis. No, America is not racist. For example, slavery was widely practiced by American Indians in the Northwest and Eastern woodlands of the United States. Making them susceptible to the rants off the conservative right. they are all weird). I, for one, really appreciate your post, and might suggest that in todays political climate youre not as socially far left as you think. Its just around the corner if we dont do something now. You shouldnt be.). Do you think they diminish celebrating Ramadan because of the Christian minority? Thats right we cant. You can search our content library for case studies, research, industry insights, and more. The irony is most young suburbanites who care about the issue choose streaming services to avoid or skip the ads anyway. To be honest, I feel more badly for any black people watching this crap. Email Insider Summit April 19 - 22, 2023, Hilton Head Outfront Forum April 26, 2023, NYC Search and Performance Insider Summit May 7 - 10, 2023, Charleston

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